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gap between science and the media
Published by: jack 2010-03-13
  • Two scientific articles relating to mercury contamination in fish (one by Dr. Jane Hightower and the other by Myers et al.) and several newspaper articles on the same subject. After reading Chapter 1 of Communicating Uncertainty, which looks at how scientists represent uncertainty in both scientific articles and in public settings (e.g. mass media), explain one way that uncertainty is presented, managed or used in one of the newspaper articles and in one of the scientific journal articles. Note: a few sentences about each article should suffice. The idea is to start being aware of the way uncertainty is used in the articles you read. Based on what people have heard and read, whether there is or is not a gap between science and the media? Please explain your answer.


  • please help me with the article finding as well.


  • please help me with the article finding as well/


  • HI. Fistly, thanks for the question. I've found nice view on this qustion ============================================== Science and the Media - A Growing Gap Abstract The scientific community in the United States matured during the Cold War years, when government funding was ample and secrecy was encouraged. Furthermore, the language of science is constantly changing and reflects concepts too narrow and specific for the general public to understand without explanation. Today, private industry funds the majority of scientific research. Scientists can no longer rely on unquestioned government grants to provide funds; they must now compete in the economic marketplace to win funds. In order to do this, they must repair the distant relationship they have with the media. They must come out of their culture of Cold War introversion and take measures to explain their research in everyday terms. To improve the scientific environment, scientists must take time apart from science to act as ambassadors to the media, which will convey their message to the public. By improving this media relationship, they will not only be increasing public support for science but also improving their chances to receive funding. If one were to compare the scientist and the reporter, many similarities would likely arise despite the drastically different perceptions commonly held of these two types. Both scientist and reporter investigate; both report their findings; they are both in search of truth. Why, then, have the two fields experienced such incompatibility? The relationship between science and the media is lacking - and has been a growing gap in recent years. Indeed, Carl Sagan pointed out, "almost every newspaper in America has a daily astrology column. Most do not even have a weekly science column." This gap is becoming a large hurdle for the scientific community: "media inattention is being cited? as a key factor in the reduced outlays that are eroding the nation's scientific stature." To fix this problem, scientists must first understand two of the reasons their relationship with the media is in trouble: the scientific atmosphere created in the Cold War and the difficulties scientists and journalists have in communication. The United States prides itself in its strong culture of scientific research and innovation. While this culture of science existed in the U.S. since its beginnings, it was not until the Cold War that an organized, thriving scientific community truly reached maturity. The Cold War brought about a new type of warfare; scientific progress was the battlefield, and every new discovery with military applications was a blow to the enemy. The public demanded a feeling of safety, and the government was able to provide it in the form of science. During the cold war years, the U.S. government emptied its pockets into the scientific community. It sponsored both applied and theoretical scientific research in a wide variety of fields. Most importantly, though, the government provided ample funding without asking for immediate results or narrow areas of research. The little restriction the government imposed with its funding was wonderful for scientific discovery, but one might suggest that it made the scientific community too comfortable with its funding situation, causing it difficulty today. During its period of maturation, the scientific community became accustomed to the high level of funding the government was providing. As a result, scientists are having trouble adjusting to the funding environment of today, which is far reduced from that of the Cold War years. In fact, U.S. government funding for research and development has been cut in half when looked at as a portion of the U.S. Gross Domestics Product. In 1965, the U.S. spent over 1.8% of its GDP on scientific funding. By 1997, that amount had dropped to a mere 0.9% of the GDP. Private industry has filled many of the funding gaps that the government left behind, but funding from the private sector creates a new problem for scientists: they are nearly forced by their funding sources to pursue only those topics in the interest of the private sector. Hartz and Chappell, authors of Worlds Apart, point out, "there is no way [private enterprise] will ever take on many vital issues - global warming or ozone depletion?space exploration, astronomy, [or] archaeology." Funding from private industry has economic restrictions that the government funding does not; thus limiting the types of research the funds may go toward. Also, private industry requires that scientists "sell" the prospect of their research to a much greater extent than the scientific community is comfortable with. The ease with which government funding flowed in the Cold War years accustomed scientists to not having to worry about presenting elaborately marketed research plans in order to compete for funding. Scientists must now take this marketing process into consideration when seeking private funds. Another Cold War effect on the scientific community was the conscious detachment of scientists from the media. The Cold War was a time of intense scientific rivalry between nations, and many of the large projects funded by the government were top secret. A whole generation of scientists were raised and trained in an environment where they could not inform others of their scientific progress even if they wanted to. This governmentally imposed vow of science leaked into the rest of the scientific community. A bit of top-secrecy, a bit of jealousy, and a bit of academic purity led scientists to adopt the opinion that it was bad manners for scientists to seek press coverage. This opinion became so strong that "if a scientist talked to the public too much, or too glibly, he would more than likely be despised, even ostracized by other scientists." With dwindling media coverage of science and the need to attract private funding, scientists must repair their relationship with the media. Public understanding of current research is essential to the success of scientific discovery in the U.S. in coming years. The Cold War origins of organized science in the U.S. have fostered an atmosphere of introversion within the scientific community. The relative absence of interaction with discriminating private investors and the urgent secrecy in which the community developed has placed it at a disadvantage in today's world. Scientists were once able to exist in an isolated research world, where the opinion of and relationship with the media were of little importance. Today, with the gap between science and media widening, many analysts believe that media interaction problems are directly related to complications in scientific funding. Another factor increasing the gap between scientists and the media is the difficulty in communication with each other the two have. The communication gap between scientists and reporters arises because of differences in language and focus. Both professions are highly dependent on vocabulary. However, because scientists are in the business of discovery, they are constantly being forced to create new words. Scientists' constant word coinage and the highly specialized nature of their work tends to cause many of their reports and summaries to be incomprehensible to all but other scientists in the field. Moreover, technical education in the U.S. does not fully equip scientists with the writing and speaking abilities they need to communicate their ideas to the public. To remedy this, future engineers and scientists should be required to fulfill many more writing and speaking "liberal arts" requirements in school than they do today. Interaction with others outside one's field and publication are inescapable if one desires a good scientific career. American schools need to ensure that when their young scientists one day make a great discovery, they will be able to communicate its importance to those with a lesser scientific vocabulary. Another possible way to improve communication between journalists and scientists would be to train employees to act as a translators, to have employees at both labs and media houses that are trained in both professions, so they might act as a bridge between the two. The communication gap is intensified by the different reasons scientists and reporters publish their work. Kathy Sawyer comments, "Science is slow, patient, precise, careful, conservative and complicated. Journalism is hungry for headlines and drama, fast, short, very imprecise at times." The exact nature of science requires scientists to release findings and reports in drawn out, double-checked fashions. In general, scientists are extremely reluctant to draw quick conclusions about the importance of their work, largely because the worth of a discovery is evaluated over time, as others verify and apply the new information. The media, on the other hand, is as much an entertainment industry as it is an information industry. The quick, exciting nature with which this business conducts itself to win customers does not fit well with the mood of scientific reports. Many editors and reporters are left guessing which scientific discoveries are important and newsworthy because scientists will not jump to conclusions. As a result, science is routinely left out of the news, despite its overwhelming impact on our lives. To increase media exposure, scientists of similar fields might pool their resources together to create ad campaigns or encourage news stories on their work. Guilds of scientists researching the human genome, for example, might raise money for an ad campaign making the public aware of genomic research. To increase news coverage, scientists could work together with the news media to inform them of the important work being done and what implications it might have. If the media were able to meet with scientists regularly to ask questions and receive explanations, they would have a much better idea of how to craft scientific stories that would appeal to their audiences. The science-media gap is considered a major factor in the current decline of scientific funding and interest. This gap has been shown to be largely a result of the way in which the scientific community matured and the differences in language between scientists and the media. Scientists must work to solve these problems and both return science not only to the public eye and generate ample funding for future research. The scientist must change his views toward the media -- be active in communication with reporters, send copies of his research results to magazines, notify the newspapers of upcoming research. He must be willing to present his research in an exciting fashion, showing potential funding sources that his research is important and will give our society greater insight into the world. Scientists must communicate to the non-scientific world with language that is easy to understand, and they should give basic explanations of the goals of their research. These practices will take time out of the scientist's day, however a small amount of time spent communicating with the public will improve both the public's perception and interest of science and the funding environment in which science operates. One excellent example of the way in which scientists should conduct their public relations is the recent NASA Shuttle mission that marked John Glenn's return to space. Granted, every research endeavor cannot be as exciting as the return of an old hero, but NASA saw a chance to perform a mission that yielded many scientific benefits as well as capturing the public eye. Though it yielded enormous publicity, Glenn's return to space was inarguably not a publicity stunt: his mission completed more than eighty scientific experiments and provided NASA with valuable data. Extensive research was done on the effects of aging in space, sleep patterns, and the repair of deteriorating body systems. In addition to the scientific success of Glenn's mission, NASA was able to generate excitement and support from three generations of Americans. Parents and grandparents were able to watch the mission updates with nostalgia of the exciting times when humans were first entering space. Like a movie sequel, Glenn brought back the excitement Americans felt when they first watched him fly into space atop a rocket. For younger Americans, Glenn sparked interest both because of his legend in America and his age. Children no doubt sat in their living rooms and pictured their own grandfathers flying to a place relatively few have ever seen. Stephanie Loer from the Boston Globe children's book review commented that, after Glenn's return to space, she "received more requests from teachers and parents for books about astronomy and space travel than in all [her] years reviewing children's books". Clearly, NASA enjoyed a public relations success with this mission. Scientists can learn from NASA's successful example of how to begin bridging the gap between the scientific community and the media. In order to boost support for the community and increase media attention, scientists must look for ways that can connect their research to something exciting. As NASA has shown, it is possible to have an exciting research endeavor without jeopardizing the scientific integrity of the research. The old scientific community will no doubt be reluctant to spend time making their research seem exciting to please the public, but this is a reflection of the environment that existed thirty years ago. Regardless of one's opinion on making science exciting, there is no escaping the fact that the majority of scientific funding is now coming from a private arena rather than a government source. The private industry is composed of average citizens: citizens who watch the media and citizens who need explanation of scientific concepts. By taking steps to encourage interaction between the scientific community and the media, scientists can increase their funding and generate a culture of scientific excitement. source: http://www.people.virginia.edu/~eob9q/nasa/casestudies-scijour.html REGARDS.
  • Springer Science+Business Media : News::
    Journal of Cardiovascular Translational Research will bridge gap between Springer is part of Springer Science+Business Media, one of the world’s leading
    http://www.springer-sbm.de/index.php?id=291&backPID=132&L=0&tx_tnc_news=4057&cHash=5b3491662e
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    Allegheny College: “Global Warming: The Gap Between Science and ::
    March 25, 2004 – Internationally renowned scientist Dr. Richard A. Houghton will present a free public lecture, Global Warming: The Gap Between Science and
    http://www.allegheny.edu/news/releases/global_warming_the_gap_between_science_and_politics.php
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    Times Higher Education - 'My work bridges the gap between science ::
    "It's trying to bridge the gap between basic science and clinical applications." Abacus e-Media St. Andrews Court St. Michaels Road Portsmouth
    http://www.timeshighereducation.co.uk/story.asp?storyCode=207819§ioncode=26
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    NSF - OLPA - Joseph Bordogna - Remarks, Bridging the Gap between ::
    This is surely one of the significant "gaps" between science and society that is the theme of this conference. If we are going to "bridge" this gap,
    http://www.nsf.gov/news/speeches/bordogna/03/jb031102scisoc_houston.jsp
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    Science Blog -- GAP BETWEEN DEVELOPING AND DEVELOPED COUNTRIES IN ::
    The gap between developed and developing countries was widening and must be addressed. Media should enhance understanding between peoples, not perpetuate
    http://www.scienceblog.com/community/older/archives/L/1997/A/un970654.html
    HOME



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