Joint Ventures are the most powerful form of marketing leverage accessible to you, but if you don't understand how to maximize that leverage, both you and your partners will be leaving a lot of money on the table. Integration Marketing is the way to maximize your JV leverage, yet this is an extremely overlooked area of Internet marketing. Few people grasp the importance of this tactic, and even fewer people are teaching this method.
Just like it sounds, integration marketing is the process of integrating your marketing with other people's marketing. It allows you to generate hungry, targeted traffic and create consistent cash flow for your business rather than one-shot profits from a product launch.
A typical JV deals goes something like this: "I'll mail for you when you launch your product if you mail for me when I launch my product." Then after the product launches, the deal is done. You both make money on the actual launch, then momentum from your launch dies because you have no way of bringing in a steady flow of customers--and therefore cash--with your JV partnerships.
By only focusing on the pre-launch and launch phases of the sales cycle, your message becomes stagnant. So you have to prepare another launch to bring in revenue. Then another. And another. Soon all you're doing is product launches to stay in business.
You can operate your business this way if you don't want a thriving business that is doing what is necessary to survive long-term. So would you rather rely on huge product launches or on consistent cash flow?
Then again, it doesn't have to be one or the other. You can have the best of both methods when you integrate your marketing with each other. Integration marketing brings you a steady stream of responsive customers through leveraging the marketing real estate of your JV partners. By promoting your complementary products on this "real estate," you reach targeted prospects.
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