| In an effort to
personalize its services, Gateway 2000 Inc. Wednesday signed an agreement with Yahoo! to offer co-branded, customized Web
pages to gateway.net subscribers.
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The agreement calls for Gateway My Yahoo! to be the default homepage
bundled in select Gateway computer systems with access to gateway.net.
Users can personalize their start pages to include news, sports and
financial information, as well as Yahoo channels such as finance travel and
shopping.
"Gateway has always taken a personalized approach to marketing technology,"
said
Ted Waitt, Gateway chairman and CEO. "Now, through our agreement with
Yahoo!, we can take this one step further, by helping our clients completely
optimize their Internet experience."
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For example, iGoogle Web portals, which are a personalized mashup of different its global network of channel partners, Websense software and hosted security
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