[Sydney, AUSTRALIA] Following its parent company Bertlesmann's new digital direction, BMG Australia has signed a deal with digital audio player manufacturer SONICblue to make promotional tracks from the label's artists available for free timed-limited download in Windows Media format. SONY BMG MUSIC ENTERTAINMENT joins Nokia Comes With Music - Blogrunner::
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The 14 tracks, including music from John Farnham, Bachelor Girl, You Am I and Guven, will be available for worldwide download from www.riohome.com, the Web site for SONICblue's Rio product. The site, which is yet to be populated with content, is to offer the tracks from November 7, 2000 (U.S. time). The promotional tracks are available free of charge, but will expire after a 30-day listening period, a strategy BMG hopes will protect record sales. Arts Journal: Digital Music::
ON BREAKING RANKS: The fact that Bertelsmann, owner of BMG Music (i.e. Dave But just because the economics are changing doesnt mean its a catastrophe.
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"We view this partnership with SONICblue as providing a great promotional vehicle for our artists on a global level and further supporting our commitment to making secure digital music available," said Tessa Morris, director, online business development, BMG Australia. p2pnet news Blog Archive Sony BMG touts $20 MP3 cards::
as the corporate music industry continues to treat its customers as criminals and thieves. been known - on a few occasions - to change my mind publicly
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in the digital music world but has yet to be sucked into one of its heated legal helps clients like Universal Music Group and BMG Music decide how and when to
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SONICblue's has previously joined hands with record labels DreamWorks Records, Hollywood Records and TVT Records to promote tracks on the Rio players. Music from these labels was pre-loaded on Rio's digital audio players.
"As the market for these players broadens, content will become a crucial differentiator," said SONICblue's regional marketing manager, Victoria Tsang.
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BMG Changes Its Tune On Digital Music 
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