Online advertising spending in Latin America will reach $51 million this year
and jump to $1.6 billion by 2004, outpacing the global growth rate, according
to an Argentine Internet consultant.
The Northwest economy thread [Archive] - Page 4 - SkyscraperPage Forum::
In addition to online commerce, the company expects the retail operations to Total Oregon exports to Latin America jumped 36 percent last year.
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The lion's share will go to Brazil with $30 million and Mexico with $11
million -- with Argentina a distant third at $2.5 million, Alejandro Prince
of Prince & Cooke in Argentina told Reuters.
Postcom.org::
burst, ad spending by so-called dot-com brands is expected to decline this year. EMarketer says nearly 51 million people paid some bills online in 2006.
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Content Explorer: multi-channel marketing NOT user experience ::
Latin America. 4. 491 legal, government & regulation. 11. 484 loyalty Video ad creation firm Spot Runner has secured $51 million in financing elicited
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Prince said the expected rapid growth is mostly a reflection of the region's
somewhat late arrival to the Internet world. "When you get there late, first
you represent no portion of the pie. Then, when you start moving, for a while
you grow faster in relative terms," he said.
Prince reckoned the region's share of global online advertising could reach 7
to 8 percent before hitting a plateau.
He placed Latin America in a fourth tier in terms of Internet connectivity,
behind the United States and Canada, Western Europe and Asia-Pacific
countries.
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