The online house-hunting market reshuffled Tuesday as real estate firm Homestore.com Inc. purchased moving resource Homefair.com, a division of Central Newspapers Inc., for $85 million.
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Homestore.com (HOMS) operates popular house-hunting sites such as REALTOR.com, HomeBuilder.com, apartment locator SpringStreet.com and Remodel.com.
Its purchase of Homefair adds relocation services to its site, such as a mortgage calculator and qualifier, salary calculator (comparing two cities), a relocation crime lab, an insurance professor, a school report and a relocation wizard.
InternetNews Realtime IT News -::
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Homefair.com previously had a content agreement with Homestore.com to provide services, and Stuart Wolff, chairman and chief executive officer of Homestore.com, said that its services fit with Homestore's strategy.
"With the acquisition of Homefair.com, Homestore.com will operate three out
of the top five most visited
real estate web sites on the Internet," Wolff said. "We've had a long and successful relationship with
Homefair.com and this
acquisition further enhances the full range of services we offer consumers
on our Web sites."
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