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Graphic design and the use of international symbols and pictograms
Published by: admin 2010-03-18
  • This question concerns graphic design and the proper use of a specific international symbol (pictograms). There are two parts to the question: 1) There are currently two different symbols being used to indicate "information" (ie, "the international information symbol") -- you might see this symbol used on a sign at an airport, or along a highway to tell drivers that information is available. One symbol is a question mark usually set in a blue circle or a blue rounded-corner square. The other is an italic letter "i", set as a white letter inside a blue square. Which one of these is most proper to use? The second part of the question is: What is the correct blue to use? Is there a color specification or RGB formula so that graphic designers can produce the symbol properly? Thank you.


  • This was a very tricky and impossible task (for me anyway!) I think the document you need is "ISO 7001:1990 Public information symbols" http://www.iso.org/iso/en/CatalogueDetailPage.CatalogueDetail?CSNUMBER=13565&ICS1=1&ICS2=80&ICS3=10 It costs 150 Swiss francs. Also see: "ISO 7001, ?Graphical symbols for use on public information signs,? is a set of international symbols based on the ?ISOTYPE? system of icons and pictograms introduced by Otto Neurath in the 1936. However, soon after the 7001 was published, it was determined that the standard international symbols did not have a standard meaning or clarity in every country. Published in 1989 and revised in 2001, ISO 9186 is a procedure for user testing of graphic symbols to determine which symbols communicate the intended meaning most readily to most people. There are two main test methods: a comprehensibility judgment test and a comprehension test. [source] Pictograms with exceptionally high comprehensibility in several countries can eventually become part of the ISO 7001 set." http://www.backspace.com/notes/2003/06/24/x.html Or it could be: "BS 8501:2002 Graphical symbols and signs. Public information symbols" http://bsonline.techindex.co.uk/BSI2/Dir1/SitePage.asp?LS=&PgID=0080&LR=&LD=&Src=&Dest=&Last=&SessID=CSLM8BTHUUCE9LW54NPX8PELR16AAL67&MSCSID=&ErrID=&SessStat=&Parent=&Child=&PCount=0&LogStat=&URLData=&SEARCH_ID=4357AB091BSM8MEWVB7M2CSJFD89AVJ1&SEARCH_TYPE=SRCH_TYP_QCK Either way, good luck! THX1138
  • eye | critique::
    Eye, the international review of graphic design, is a beautifully designed and Friedl uses solid areas not to make his pictograms block-like and universal
    http://www.eyemagazine.com/critique.php?cid=264
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    apmevegas.com::
    The use of graphic design with its broad and bold application of color that Twenty-four sport pictograms and a series of sport illustrations for the 2010
    http://www.apmevegas.com/index.php?option=com_awiki&view=mHistory_of_graphic_design
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