Delano Technology Corp. recently launched its flagship product, the Delano Email Application Server, saying that it comes within a "new class" of e-commerce and enterprise communications solutions.

The server is designed to automate, personalize and manage interactions with individuals throughout the enterprise, while enabling administrators to create and deploy many different types of e-mail applications.

The Email Application Server contains business rules, interfaces, and components for providing access to databases and directories, HTML and text manipulation, text replacement, scripting, mail composition and document handling in many formats. Among the applications it can serve are e-mail product support, interactive online education, automated product registration, lead qualification, service level escalation and online customer retention.

"Delano has raised the bar and created a solution for companies that are Amazon-wannabees," said John Foresi, president and CEO of Delano.

". . .In the past, with enough time and money, you could have built an e-mail application, but what happens when the recipient replies? This is where the Delano Email Application Server is different--it will wait for a response, and when it receives one, it will carry on the predefined processes and manage ongoing interactions."