[SINGAPORE] Cybersia.com (SEA) Pte Ltd. soft-launched a global Chinese community site, Chineseroots.com, in Singapore on Friday.

Like renren.com, Sina.com and China.com, Chineseroots.com hopes to capture a chunk of the 50 million overseas Chinese population.

The Web site features 10 content channels : Homo Sapiens, Affairs of the Heart, Ink & Paper, Take A Break, Eat Drink Man Woman, We are the World, Mind & Body, Believe It or Not, Road to Success, Virtual Reality Bytes.

According to Cyberasia, a global Chinese community feature on Chineseroots has attracted interest from prominent clans and associations in the region.

Four communities, the Singapore Federation of Clans and Associations, the WA Chinese Press (of Western Australia), the Nanyang Khek Community Guild and the Singapore Lee Clan General Association, have already built their community on-line.

"We expect a big influx of communities joining us in the next six months," Dr Michael Yang, chief executive officer of Cybersia.com, said. "Virtual communities can be built anywhere, but with Chineseroots.com, our communities will be connected with other communities."

Cybersia.com has launched an online competition to select a Chineseroots Ambassador to tour Chinese communities around the world.


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