[Sydney, AUSTRALIA] The Commonwealth Bank is embarking on a cross-media media campaign over the summer in a drive to boost online registrations to its NetBank service. Planning to Preserve::: the Commonwealth of Kentucky efforts are: Carole Summers, Harry Carver, John were bankers, lawyers, building inspectors and appraisers, architects, http://www.state.ky.us/agencies/khc/preservation_plan_files/presplan.pdfHOME |
The predominantly offline campaign will combine television commercials with an online angle, that will follow and build on the branding the Commonwealth has developed with its 'make it happen' theme in recent marketing material, with examples of 'ordinary' people achieving their goals. DAWN WIRE SERVICE : 30 October 1999 Issue : 05/44:: Sources said that the Commonwealth team assured the chief executive that Senior bankers said though the State Bank circular issued on Wednesday did not http://www.lib.virginia.edu/area-studies/SouthAsia/SAserials/Dawn/1999/30oct99.htmlHOME | Global Outlooks:: Yes, I would like to help spread the word by distributing the Summer 2008 Commonwealth Club in San Francisco given on April 3, 2006 and from the Grand http://www.globaloutlook.ca/pdfs/Cat.13.web.pdfHOME |
The Lowe Lintas commercial will feature a bikini model who is a NetBank customer, banking anywhere and any time in a series of situations such as painting her toe nails or posing for the camera. The aim with this angle is to demonstrate the convenience of the NetBank service. Pennsylvanias Small Businesses Broaden Horizons with SBDC Help:: role in putting the Commonwealth on the global marketplace map. SBDC Advisor Spring/Summer 2007. Business success requires both sufficient http://www.pasbdc.org/downloads/pdf/AdvisorSummer2007.pdfHOME | Minnesota Guide:: From Wilderness to Commonwealth sent St. Paul bankers large sums which found In the summer of 1862 the need for Civil War supplies superseded all other http://newdeal.feri.org/guides/mn/ch04.htmHOME |
"Our research indicates that Australian are reacting positively to our real life stories and find
them credible," said Commonwealth Bank general manager of brand, marketing and information management, Graham Ford, of the focus on real people and realistic situations to push the benefits of NetBank. "Our 'make it
happen' tagline is helping us differentiate the brand and build strong recognition." Checker Cab, Checker Motors, Morris Markin, Taxi Cab, Checker Cab :: The history of Commonwealth can be traced to the DeSchaum Motor Syndicate of The bankers subsequently liquidated all of Cord Corps automotive assets and http://www.coachbuilt.com/bui/c/checker/checker.htmHOME |
The commercial will run on Channel Seven until mid-January, as well as on indoor and outdoor cinemas.
An in-branch promotion will reinforce the NetBank message, and detail how customers can save on bank fees by using the service. Commonwealth will also hold a competition for new registrants offering an exotic holiday, as another link to the exotic and free lifestyle NetBank seeks to facilitate.
The competition side of the promotion will also run on television and cinema screens, with banner ads on key online site such as lifestyle sites and retailers, to help drive interest.
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